The Ford Motor Company Essay Example | Topics and Well Written Essays - 1750 words

The Ford Motor Company - Essay Example According to the essay findings  the employees are considered the organization’s assets. They are provided with suitable job designations as per their expertise. The proper job specification helps the employees to perform well in their respective domains. There is an exhaustive training program being conducted for the employees in their respective designations with proper learning outcomes. The employees are provided with short-term objectives in their jobs and these are aligned with the long-term objective of the organization. The strengths of the employees are being focused with more emphasis on developing the area of expertise. The employees are even encouraged to track their weaknesses and convert one of their weaknesses to leverage necessary strength. The organization encourages the employees in particular domain to become the best in their domain.  As the paper highlights  the flat structure in the organization helps in developing a more efficient communication pro cess in the business and there is a transparent mode of communication process across the different functional areas of the organization. The successful operation of the Ford motors is explained by the fact that the integration of ideas from different domains and different areas and the smooth flow of ideas across domains has led the Ford Motors to implement its strategies developed by the top management successfully which explains the successful operation of the organization.... tion of ideas from different domains and different areas and the smooth flow of ideas across domains has led the Ford Motors to implement its strategies developed by the top management successfully which explains the successful operation of the organization. Besides, the organization has different incentive schemes available for the employees, which boost them to perform better in their work. The incentive scheme available to the employees is very lucrative and it promotes a healthy competition for them to perform better. Besides, the organization provides enough recreation facilities for the employees and the organization monitors the process that the employees are not getting stressed. The teamwork culture is given enough attention in the Ford Motors where the team leader promotes healthy work culture in the team and boosts every team member to perform to the best of his ability in the project at hand as per the objective of the organization. There is also a huge flexibility where the employees can communicate with the senior managers at any point of time regarding any job issues and the managers provide effective solutions to the employees and also provide them with feedback such that the employees can learn from the past mistakes and there is a huge room for improvement of their work. This guides the employees to perform better day by day and slowly they become efficient in their respective domain, which ultimately drives the organization to success. The work culture and the work environment boost up the work motivation for the employees. All these together promote the successful operation of the Ford Motors and helped them to become one of the leaders in the automotive industry across the globe. (Koontz & Weihrich, 2006, pp.287-289) Group Level: Leadership: The

Marketing is more of an art than a science Essay

Marketing is more of an art than a science - Essay Example is author highlights that most individuals in a group will conform to group norms and principles, thus making it easier to make â€Å"valid and reliable predictions† about human behaviour and consumption decision-making (Bartels 1951, p.320). When attempting to gauge or predict human behaviour based on mathematical models, human behaviour in this case is no longer considered an inconsistency in a scientific equation since social conformity is predictable and known to occur on the back of many empirical studies. This phenomenon then validates such scientific approaches to marketing such as the Product Life Cycle model in certain markets as social compliance provides consistency that allows for quantitative research methodology when behaviour is no longer a variable. The socially-driven trends inherent to human behaviour make it possible to create an effective mathematical equation to predict demand both short- and long-term that will lead, ultimately, to operational efficiencie s and future time-to-market demands for new innovations. There are, however, many marketing practitioners that would strongly disagree with the validity of a scientific approach to marketing. Egan (2009, p.32) believes that science â€Å"has damaged marketing’s relevancy† as data and research methodology are often superimposed over practical judgment and analyses of market conditions. Peter and Olson (1983) actually state that empirical analysts in marketing are deluded, negating the necessity for subjective inference to understand consumer attitudes and market-perceived belief in product or service quality. How, however, can this be justified? Consumers often maintain egotistical relationships with a brand, that is, until the consumer has found a psychologically-based connection to a brand. When...Peter and Olson (1983) actually state that empirical analysts in marketing are deluded, negating the necessity for subjective inference to understand consumer attitudes and market-perceived belief in product or service quality. How, however, can this be justified? Consumers often maintain egotistical relationships with a brand, that is, until the consumer has found a psychologically-based connection to a brand. When brand attachments occur, consumers are more willing to discard egocentric brand relationships and develop supporting brand connections that fuel positive word-of-mouth advertising (Muniz and O’Guinn 2001; Aron, Aron and Smollan 1992). These relationships are founded on psychographic brand positioning that takes into consideration attitude, lifestyle and psycho-social characteristics of consumers. Unpredictable and non-universal human behavioural components conflict the relevancy of using scientific approaches and, instead, marketers transcend the tangibles of product and service by utilising integrated communications that involve language emphasising sophistication, sincerity, excitement, and competence. According to Aaker (1996) the aforementioned communications conceptions are necessary to create positive psychological attachments to a brand. Science simply cannot effectively represent the complexity of human attitude that is highly relevant to whether brand loyalty is achieved.